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~institution:"Brandsboard e.V."
~institution:"Credit Suisse Group AG"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Schätzung"
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Markenführung
Markenimage
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Brand
2
Brand image
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Brand management
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Börsenkurs
1
Controlling
1
Financial investment
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Handelsmarke
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Brandsboard e.V.
Credit Suisse Group AG
Springer Fachmedien Wiesbaden
29
National Bureau of Economic Research
10
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Universität Mannheim
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Forschungsinstitut zur Zukunft der Arbeit
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
p&a Wissen
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ECONIS (ZBW)
2
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The power of brand investing
2010
Persistent link: https://www.econbiz.de/10008807900
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Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
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