Neue Ansätze in Markenforschung und Markenführung
Brandsboard®
| Year of publication: |
2005
|
|---|---|
| Institutions: | Brandsboard e.V. (contributor) |
| Publisher: |
Frankfurt am Main : Dt. Fachverl. |
| Subject: | Markenartikel | Brand | Handelsmarke | Store brand | Markenführung | Brand management | Controlling | Management control | Markenimage | Brand image | Theorie | Theory | Markenpolitik |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 67 S Ill., graph. Darst 22 cm |
|---|---|
| Series: | Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M. : dfv-Mediengruppe, ISSN 0724-9632, ZDB-ID 721476-5. - Vol. 2005 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003027991