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~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Peter Lang AG"
~subject:"Brand"
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Chambre de commerce et d'industrie de Paris
Peter Lang AG
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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi
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Prete, M. Irene
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Pichierri, Marco
; …
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2016
Persistent link: https://www.econbiz.de/10011454869
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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