Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Gianluigi Guido, M. Irene Prete, Marco Pichierri, Giovanni Pino, Alessandro M. Peluso
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Guido, Gianluigi ; Prete, M. Irene ; Pichierri, Marco ; Pino, Giovanni ; Peluso, Alessandro M. |
| Institutions: | Peter Lang AG (publisher) |
| Publisher: |
Bern : Peter Lang |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Religion | Ideologie | Ideology | Werbewirkung | Advertising effects | Markenartikel | Brand | Verbraucherverhalten | Verhaltensökonomie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] ; Description [peterlang.com] |
| Extent: | x, 187 Seiten Diagramme 23 cm x 15 cm, 280 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 145-175 Erscheinungsjahr in Vorlageform:[2016] |
| ISBN: | 978-3-0343-2103-7 ; 3-0343-2103-1 ; 978-3-0351-0924-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011454869