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~institution:"Communication, Advertising and Marketing Education Foundation"
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Seminar on Media Research
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Seminar on the Expansion of Broadcast Media: Does Research Meet the Challenges? <1991, Madrid>
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Seminar on the Quality of Media Information <1990, Copenhagen>
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Symposium Stars in Film und Sport <2000, Hamburg>
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
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1979
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3. ed
Persistent link: https://www.econbiz.de/10000558872
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