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~institution:"David Shepard Associates"
~institution:"Faculteit Economie en Bedrijfskunde, Universiteit Gent"
~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
~subject:"Database-Marketing"
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Database-Marketing
customer churn prediction
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ensemble classification
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customer lifetime value
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David Shepard Associates
Faculteit Economie en Bedrijfskunde, Universiteit Gent
Fördergesellschaft Marketing an der Universität Augsburg
Springer Fachmedien Wiesbaden
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The new direct marketing : how to implement a profit-driven database marketing strategy
Batra, Rajeev
(
contributor
)
-
1999
-
3. ed.
Persistent link: https://www.econbiz.de/10004340064
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Beurteilung der Kundenattraktivität durch Kreditinstitute : Anforderungen an die Database und Umsetzungsmöglichkeiten für ein Gesamtkonzept
Walter, Georg
-
1996
Persistent link: https://www.econbiz.de/10013428689
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