The new direct marketing : how to implement a profit-driven database marketing strategy
David Shepard Associates, Inc. With individual contr. by Rajeev Batra ...
| Year of publication: |
1999 ; 3. ed.
|
|---|---|
| Other Persons: | Batra, Rajeev (contributor) |
| Institutions: | David Shepard Associates (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Direktmarketing | Database-Marketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 716 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Previous ed.: 1994 |
| ISBN: | 0-07-058056-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004340064