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~institution:"Departamento de Economía de la Empresa, Universidad Carlos III de Madrid"
~language:"eng"
~language:"frm"
~language:"und"
~subject:"Advertising Expenditure"
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Advertising Expenditure
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Bravo, Mercedes Esteban
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Vidal-Sanz, José M.
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Yildirim, Gökhan
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Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
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Expenditure trends in US advertising : long-term effects and structural changes with new media introductions
Bravo, Mercedes Esteban
;
Vidal-Sanz, José M.
; …
-
Departamento de Economía de la Empresa, Universidad …
-
2012
equilibrium cross-elasticities. We will also analyze how they are related to the
business
cycle, both at the aggregated level and …
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