Expenditure trends in US advertising : long-term effects and structural changes with new media introductions
Year of publication: |
2012-06
|
---|---|
Authors: | Bravo, Mercedes Esteban ; Vidal-Sanz, José M. ; Yildirim, Gökhan |
Institutions: | Departamento de Economía de la Empresa, Universidad Carlos III de Madrid |
Subject: | Advertising Expenditure | Time series | Media | Structural breaks |
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