Ellickson, Paul; Misra, Sanjog - Duke University, Department of Economics - 2006
theory.
Keywords: EDLP, promotional pricing, positioning strategies, supermarkets,
discrete games.
JEL Classi�cation Codes: M …), location of ATM branches (Gowrisankaran
and Krainer, 2004), and spatial di�erentiation among supermarkets (Orhun, 2005 … supermarket�s pricing strategy is a key element
in this multidimensional bundle.
The vast majority of both marketers and …