Supermarket Pricing Strategies
Year of publication: |
2006
|
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Authors: | Ellickson, Paul ; Misra, Sanjog |
Institutions: | Duke University, Department of Economics |
Subject: | EDLP | promotional pricing | positioning strategies | supermarkets | discrete games |
Series: | |
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Type of publication: | Book / Working Paper |
Notes: | Number 06-02 35 pages |
Classification: | M31 - Marketing ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L81 - Retail and Wholesale Trade; Warehousing |
Source: |
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