Wierenga, Wierenga, B.; Soethoudt, Soethoudt, H. - Erasmus Research Institute of Management (ERIM), … - 2002
This paper deals with sales promotions in the form of consumer price discounts in fast-moving consumer goods. First, we … the sales promotions is only about one fourth of its potential profitability. The suboptimality problem can be solved … proportion to its original margin (without sales promotion). Several other winwin arrangements are possible also. …