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~institution:"Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam"
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Bayesian estimation
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customer base analysis
2
Buy-till-you-defect models
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buy-till-you-defect models
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mixture of normals
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probability models
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purchase timing
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segmentation
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Fok, Fok, D.
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Korkmaz, Korkmaz, E.
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Kuik, Kuik, R.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
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Department of Accounting, Economics and Finance, Bristol Business School
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ToKnowPress
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ERIM Report Series Research in Management
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The Need for Market Segmentation in Buy-Till-You-
Defect
Models
Korkmaz, Korkmaz, E.
;
Fok, Fok, D.
;
Kuik, Kuik, R.
-
Erasmus Research Institute of Management (ERIM), …
-
2014
Buy-till-you-
defect
[BTYD] models are built for companies operating in a non- contractual setting to predict customers …
Persistent link: https://www.econbiz.de/10011149238
Saved in:
2
"Counting Your Customers": When will they buy next? An empirical validation of probabilistic customer base analysis models based on purchase timing
Korkmaz, Korkmaz, E.
;
Kuik, Kuik, R.
;
Fok, Fok, D.
-
Erasmus Research Institute of Management (ERIM), …
-
2013
This research provides a new way to validate and compare buy-till-you-
defect
[BTYD] models. These models specify a …
Persistent link: https://www.econbiz.de/10010730912
Saved in:
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