Vanhamme, Vanhamme, J.; de Bont, de Bont, C.J.P.M. - Erasmus Research Institute of Management (ERIM), … - 2005
recipients. However, research about decision-making processes involved in surprise gift purchases is lacking. This article shows …, for example, that design and money back guarantees are more important for the purchase of surprise gifts than other gifts …. The brand name, however, appears to be less important. Also, surprise gifts are more often bought on the spot, without …