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~institution:"European Advertising Academy"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Marketing theory"
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
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2015
Persistent link: https://www.econbiz.de/10010458141
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
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)
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2012
Persistent link: https://www.econbiz.de/10009744454
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