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~institution:"Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg"
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consumer neuroscience
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decision neuroscience
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functional magnetic resonance imaging (fMRI)
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insula
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priming
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product evaluations
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time-versus-money effect
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Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
Centro de Investigação em Inovação Empresarial e do Trabalho (IET), Faculdade de Ciências e Tecnologia
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Santa Fe Institute
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Books on Demand GmbH <Norderstedt>
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Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
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Faculdade de Economia, Universidade do Porto
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National Research University Higher School of Economics
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The influence of time and money on product evaluations - a neurophysiological analysis
Lehmann, Sebastian
;
Reimann, Martin
-
Fakultät für Wirtschaftswissenschaft, …
-
2012
distinct mindsets of time and money using functional magnetic
resonance
imaging (fMRI) technology. A sample of 44 righthanded …
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