The influence of time and money on product evaluations - a neurophysiological analysis
Year of publication: |
2012-05
|
---|---|
Authors: | Lehmann, Sebastian ; Reimann, Martin |
Institutions: | Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg |
Subject: | time-versus-money effect | priming | product evaluations | insula | functional magnetic resonance imaging (fMRI) | consumer neuroscience | decision neuroscience |
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