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~institution:"Friedrich-Schiller-Universität Jena"
~institution:"Harvard Graduate School of Business Administration"
~institution:"Thüringen / Landesregierung"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Beziehungsmarketing
Relationship marketing
Deutschland
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Friedrich-Schiller-Universität Jena
Harvard Graduate School of Business Administration
Thüringen / Landesregierung
Springer Fachmedien Wiesbaden
61
IGI Global
17
National Bureau of Economic Research
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
8
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Fördergesellschaft Marketing an der Universität Augsburg
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Universität Mannheim
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Technische Universität Dresden
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Eric Cuvillier <Firma>
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RWTH Aachen
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Reihe Tagungsberichte / Thüringer Staatskanzlei
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Schriftenreihe Sportökonomie in Forschung und Praxis
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The results-driven manager series
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ECONIS (ZBW)
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1
Opportunities of cross-fertilization between law and experimental economics
Morell, Alexander
-
2015
intra-team conflict and
knowledge
thereof influence inter-team competition. We model intra-team conflict (hereafter …
Persistent link: https://www.econbiz.de/10010504709
Saved in:
2
Harvard business review on customer relationship
management
2002
Persistent link: https://www.econbiz.de/10001608651
Saved in:
3
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
4
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
5
Mitigating customer bias in intergroup service encounters
Brach, Simon
-
2014
Persistent link: https://www.econbiz.de/10010423116
Saved in:
6
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
-
2006
Persistent link: https://www.econbiz.de/10003085713
Saved in:
7
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
8
Analyse von Sponsoringbeziehungen : Konzeptualisierung und empirische Überprüfung eines Sponsorenbindungsmodells
Altmann, Andrea
-
2010
Persistent link: https://www.econbiz.de/10013441277
Saved in:
9
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
10
Erfolg im Binnenmarkt durch Kooperation : Deutsch-Französische Unternehmertage [am 12./13. Mai 1996 auf der Heidecksburg in Rudolstadt]
Görgmaier, Dietmar
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000970396
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