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~institution:"Gesellschaft zur Erforschung des Markenwesens"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~type_genre:"Beispielsammlung"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzschrift"
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Firmenimage
Konsumentenverhalten
Brand management
18
Markenführung
18
Markenpolitik
16
Deutschland
14
Germany
12
Markenartikel
7
Brand
6
Marke
4
Marketing management
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Marketingmanagement
3
Beziehungsmarketing
2
Electronic Commerce
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Erfolgsfaktor
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Internet
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Lebensalter
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Relationship marketing
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Sozialer Wandel
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Success factor
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Unternehmen
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Berlin <2008>
1
Consumer behaviour
1
Corporate culture
1
Digital media
1
Digitale Medien
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Digitale Revolution
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E-commerce
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Einfluss
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Firm growth
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Innovation
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International marketing
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Internationales Marketing
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Internet marketing
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Kommunikationsstrategie
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Kongress
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Markenbekanntheit
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Market share
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Lips, Peter
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Gesellschaft zur Erforschung des Markenwesens
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
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