//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Gesellschaft zur Erforschung des Markenwesens"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~subject:"Strategic management"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingtheorie
Strategic management
Brand management
3
Markenführung
3
Marketingmanagement
3
Markenpolitik
2
Deutschland
1
Digital media
1
Digitale Medien
1
Digitale Revolution
1
Germany
1
Kommunikationsstrategie
1
Marketing-Mix
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatzsammlung
Sammelwerk
Collection of articles of several authors
3
Conference proceedings
3
Konferenzschrift
3
Graue Literatur
1
Non-commercial literature
1
Language
All
German
3
Author
All
Disch, Wolfgang K. A.
2
Lips, Peter
1
Institution
All
Gesellschaft zur Erforschung des Markenwesens
American Marketing Association
26
Springer Fachmedien Wiesbaden
14
European Society for Opinion and Marketing Research
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
DePaul University / College of Commerce
7
Fördergesellschaft Marketing an der Universität Augsburg
4
Information Resources Management Association
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Edward Elgar Publishing
3
Harvard Graduate School of Business Administration
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Athens Institute for Education and Research
2
European Advertising Academy
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Research Congress <44, 1991, Luxembourg>
2
RWTH Aachen
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing
2
Universität Wien / Lehrstuhl für Marketing
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
(
contributor
)
-
Markendialog <19., 2015, Berlin>
;
Gesellschaft zur …
-
2015
Persistent link: https://www.econbiz.de/10014010155
Saved in:
2
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
Disch, Wolfgang K. A.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009537726
Saved in:
3
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
Lips, Peter
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10003467793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->