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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~subject:"United States"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing
management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
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2019
Persistent link: https://www.econbiz.de/10012019951
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