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~institution:"Harvard Graduate School of Business Administration"
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Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
2
Customer service
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Kundenmanagement
2
Kundenservice
2
Kundenzufriedenheit
2
Marketing management
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Jaworski, Bernard J.
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MacMillan, Ian C.
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McGrath, Rita Gunther
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Meehan, Sean A.
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Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
60
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
29
International Monetary Fund (IMF)
28
HAL
24
Institute for the Study of Labor (IZA)
21
IGI Global
17
Université Paris-Dauphine (Paris IX)
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Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
11
American Marketing Association
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
8
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
8
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
7
Europäische Kommission
7
Verlag Dr. Kovač
7
Vlerick Business School
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Haufe-Lexware GmbH & Co. KG
6
International Labour Organization (ILO), United Nations
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International Monetary Fund
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Universität St. Gallen
6
AMACOM
5
European Association of Agricultural Economists - EAAE
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Information Resources Management Association
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
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ToKnowPress
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Universität Mannheim
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Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Instituto Valenciano de Investigaciones Económicas (IVIE)
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RWTH Aachen
4
Technische Universität Dresden
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Wiley-VCH
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African Association of Agricultural Economists - AAAE
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A Harvard business review paperback
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The results-driven manager series
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ECONIS (ZBW)
6
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Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
2
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
3
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
-
2006
Persistent link: https://www.econbiz.de/10003085713
Saved in:
4
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
6
Harvard business review on customer relationship management
2002
Persistent link: https://www.econbiz.de/10001608651
Saved in:
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