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~institution:"Information Resources Management Association"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"Zielgruppe"
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Internet marketing
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Online-Marketing
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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Relationship marketing
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Markenartikel
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Welt
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Fuzzy sets
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Fuzzy-Set-Theorie
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Kundenzufriedenheit
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Social web
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Brand loyalty
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Markentreue
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Mobile communications
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Information Resources Management Association
Springer Fachmedien Wiesbaden
10
MITP Verlags-GmbH & Co. KG
2
Campus Verlag
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Faktenkontor <Hamburg>
1
Galileo Press
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ICORIA <12., 2013, Zagreb>
1
Monopolkommission
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National Bureau of Economic Research
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Nomos Verlagsgesellschaft
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OECD
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RWTH Aachen
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Springer Gabler <Firma>
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UVK Verlagsgesellschaft mbH
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Uni-Taschenbücher GmbH
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epubli GmbH
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ibidem-Verlag
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Brand culture and identity ; Volume 3
Information Resources Management Association
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2019
Persistent link: https://www.econbiz.de/10011918572
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Brand culture and identity ; Volume 1
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918589
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3
Brand culture and identity ; Volume 2
Information Resources Management Association
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2019
Persistent link: https://www.econbiz.de/10011918593
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