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~institution:"Institut für Betriebswirtschaftslehre des Außenhandels <Wien>"
~institution:"Institut für Marketing <Berlin> / Lehrstuhl für Konsumgüter- und Dienstleistungsmarketing"
~subject:"Consumer goods industry"
~subject:"Foreign investment"
~subject:"International marketing"
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Consumer goods industry
Foreign investment
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International market entry
6
Internationaler Markteintritt
6
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5
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5
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5
Marketingstrategie
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Chadraba, Petr
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Haedrich, Günther
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Jenner, Thomas
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
Institut für Marketing <Berlin> / Lehrstuhl für Konsumgüter- und Dienstleistungsmarketing
Global Investment & Business Center <Washington, DC>
8
Deloitte, Haskins and Sells <New York, NY>
6
Edward Elgar Publishing
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National Bureau of Economic Research
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PriceWaterhouse and Co. <New York, NY>
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IGI Global
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Kellstadt Center for Marketing Analysis and Planning
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Universität Mannheim
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Academy of International Business / UK Chapter
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Bayerischer Forschungsverbund Area Studies
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Bundesanzeiger Verlag
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Center for Economic Analysis <Boulder, Colo.>
1
Colorado / University / Business Research Division
1
Conference on Marketing Strategies for Central & Eastern Europe <8, 2000, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <15, 2007, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Consiglio Nazionale delle Ricerche / Progetto Finalizzato Servizi e Strutture per l'Internazionalizzazione delle Imprese Italiane e Sviluppo delle Esportazioni
1
David Rockefeller Center for Latin American Studies
1
Economisch Instituut voor het Midden- en Kleinbedrijf / Small Business Research and Consultancy
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Ernst and Whinney International <New York, NY>
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Münsteraner Führungsgespräch <45, 2003, Münster (Westf)>
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Arbeitspapier / Institut für Marketing, Lehrstuhl für Konsumgüter- und Dienstleistungsmarketing
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ECONIS (ZBW)
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
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2
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611990
Saved in:
3
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003400554
Saved in:
4
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
5
Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2003, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2003
Persistent link: https://www.econbiz.de/10003335199
Saved in:
6
Erfolgreiche internationale Marktbearbeitungsstrategien : Ergebnisse einer empirischen Untersuchung
Haedrich, Günther
;
Jenner, Thomas
-
1995
Persistent link: https://www.econbiz.de/10001810227
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