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~institution:"Institut für Betriebswirtschaftslehre des Außenhandels <Wien>"
~subject:"Internationaler Markteintritt"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Internationaler Markteintritt
Eastern Europe
6
Marketing management
6
Marketingmanagement
6
Osteuropa
6
Ostmitteleuropa
5
Auslandsinvestition
4
Foreign investment
4
Marketingstrategie
4
Strategic management
4
Strategisches Management
4
International market entry
3
Competitive strategy
2
Joint Venture
2
Joint venture
2
Marketing
2
Multinationales Unternehmen
2
Transnational corporation
2
Wettbewerbsstrategie
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Central-Eastern Europe
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Consumer behaviour
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Globalisierung
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Globalization
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Internationalisierung
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Konsumentenverhalten
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Market research
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Marktforschung
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Wien <2003>
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Wien <2004>
1
Wien <2005>
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Fallstudiensammlung
Sammelwerk
Collection of articles of several authors
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Konferenzschrift
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Graue Literatur
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Non-commercial literature
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English
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Chadraba, Petr
2
Springer, Reiner
2
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
American Marketing Association
2
DePaul University / College of Commerce
2
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Fifty Lessons Limited <London>
1
Kellstadt Center for Marketing Analysis and Planning
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ECONIS (ZBW)
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
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2
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
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3
Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2003, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2003
Persistent link: https://www.econbiz.de/10003335199
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