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~institution:"Institut za ikonomičeska politika"
~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Research"
~language:"eng"
~subject:"Digitization"
~type:"book"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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Institut za ikonomičeska politika
Springer Fachmedien Wiesbaden
ICORIA <17., 2018, Valencia>
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
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Rosengren, Sara
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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Media Management : ein interdisziplinäres Kompendium
Kochhan, Christoph
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Moutchnik, Alexander
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2018
Persistent link: https://www.econbiz.de/10011894189
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