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~institution:"Institute of Marketing. Industrial Market Research, Ltd."
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"United States"
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Institute of Marketing. Industrial Market Research, Ltd.
American Marketing Association
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The industrial buying decision : implications for the sales approach in industrial marketing
Brand, Gordon T.
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1972
Persistent link: https://www.econbiz.de/10000674403
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