The industrial buying decision : implications for the sales approach in industrial marketing
Gordon T. Brand. Institute of Marketing. Industrial Market Research, Ltd.
| Year of publication: |
1972
|
|---|---|
| Authors: | Brand, Gordon T. |
| Institutions: | Institute of Marketing. Industrial Market Research, Ltd. (contributor) |
| Publisher: |
London : Cassell and Co |
| Subject: | Industrie | Marktforschung | Konsumentenverhalten | Consumer behaviour | Manufacturing industries | USA | United States | Theorie | Theory | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 134 p graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Associated business programmes |
| ISBN: | 0-304-29078-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674403