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~institution:"International Association for the Study of Insurance Economics"
~institution:"Macquarie University / Department of Economics"
~subject:"Brand management"
~subject:"KMU"
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Brand management
KMU
Marketing management
5
Marketingmanagement
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SME
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Strategisches Management
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Cost management
1
Decision
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Entscheidung
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Insurance
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Kostenmanagement
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Markenführung
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Market structure
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Marktstruktur
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Lancaster, Geoffrey
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International Association for the Study of Insurance Economics
Macquarie University / Department of Economics
American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Institut für Marketing und Trendanalysen <Gutau>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
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Bildungswissenschaftliche Hochschule Flensburg
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Books on Demand GmbH <Norderstedt>
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Campus Verlag
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Deutscher Taschenbuch-Verlag <München>
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Erasmus Research Institute of Management
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FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
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Fördergesellschaft Marketing an der Universität Augsburg
1
Ifo-Institut für Wirtschaftsforschung
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
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Markendialog <7, 2003, Frankfurt, Main>
1
Marketing zwischen Theorie und Praxis e.V.
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
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Macquarie economics research papers
2
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
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Global insurance communications network : 2nd Meeting of the The Geneva Association's, Zurich 6 - 7 December 2004
2004
Persistent link: https://www.econbiz.de/10002569603
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2
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
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3
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
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