Testa, Francesco; Iraldo, Fabio; Tessitore, Sara; Frey, … - Istituto di Management, Scuola Superiore Sant'Anna - 2012
Advertising is an important means of communication and can guide consumer choices by relying on their priorities. The aim of this study is to analyse the dissemination and characteristics of green advertisings in Italian newspapers between 2007 and the first half of 2008. The article aims to...