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~institution:"Keleti Károly Gazdasági Kar, Óbudai Egyetem"
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Search: subject:"branding"
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country branding
3
country image
2
brand name
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city branding
1
country marketing
1
country of origin effect
1
global competition
1
logo
1
marketing
1
marketing strategy
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politics
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renaming
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scale test and development
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slogan
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verbal identity
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Kadocsa, György
2
PhD, Árpád Papp-Váry
2
Jenes, Barbara
1
Kóczy, László Áron
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Michelberger, Pál
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Papp-Váry, Árpád Ferenc
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Institution
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
Springer Fachmedien Wiesbaden
154
National Bureau of Economic Research
68
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
17
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
12
Books on Demand GmbH <Norderstedt>
9
Springer-Verlag GmbH
9
Université Paris-Dauphine (Paris IX)
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
8
Springer Gabler <Firma>
8
Berliner Wissenschafts-Verlag
7
Edward Elgar Publishing
7
Nomos Verlagsgesellschaft
7
Springer International Publishing
7
W. Kohlhammer GmbH
7
Campus Verlag
6
De Gruyter Oldenbourg
6
Fachhochschule Reutlingen / European School of Business
6
Helmut-Schmidt-Universität
6
IGI Global
6
Bundesvereinigung City- und Stadtmarketing Deutschland
5
Deutsche Gesellschaft für Personalführung
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Stiftung Familienunternehmen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
OECD
4
Redline Verlag
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Verlag Franz Vahlen
4
Erasmus Research Institute of Management
3
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Proceedings Papers of Business Sciences: Symposium for Young Researchers (FIKUSZ) 2008
1
Proceedings of FIKUSZ '11
1
Proceedings-3rd International Conference on Management, Enterprise and Benchmarking (MEB 2005)
1
Proceedings-8th International Conference on Mangement,Enterprise and Benchmarking (MEB 2010)
1
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1
Renaming as a tool of city-
branding
PhD, Árpád Papp-Váry
-
Keleti Károly Gazdasági Kar, Óbudai Egyetem
The name is one of the most important elements of
branding
. That stands for city
branding
too: the name of the city …
Persistent link: https://www.econbiz.de/10009652539
Saved in:
2
Reconsidering the measurement of country image - theory and practice
Jenes, Barbara
-
Keleti Károly Gazdasági Kar, Óbudai Egyetem
consider country image related to country
branding
and use the concept of “country value” in a similar way to “brand value …
Persistent link: https://www.econbiz.de/10005764551
Saved in:
3
Country slogans and logos: findings of a benchmarking study
PhD, Árpád Papp-Váry
-
Keleti Károly Gazdasági Kar, Óbudai Egyetem
branding
system. …
Persistent link: https://www.econbiz.de/10008611342
Saved in:
4
Sell the Country, Sell the Product! (The Role of Country of Origin Effect in the Global Competition)
Papp-Váry, Árpád Ferenc
-
Keleti Károly Gazdasági Kar, Óbudai Egyetem
The judgement of products and brands on the world market is in close correlation with the fact where do they come from. The marketing literature defines this as “country of origin effect”, but many experts use the „made in marketing” or the „made in label” terms too. We can read...
Persistent link: https://www.econbiz.de/10010634089
Saved in:
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