Sell the Country, Sell the Product! (The Role of Country of Origin Effect in the Global Competition)
Authors: | Papp-Váry, Árpád Ferenc |
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Other Persons: | Kadocsa, György (contributor) |
Institutions: | Keleti Károly Gazdasági Kar, Óbudai Egyetem |
Subject: | country of origin effect | country image | country branding | marketing strategy |
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