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~institution:"Macquarie University / Department of Economics"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
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Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
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Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
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Cranfield School of Management
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Deutscher Manager-Verband
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Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
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ICORIA <10, 2011, Berlin>
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Institute of Practitioners in Advertising <London>
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International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
Marketing Science Institute <Cambridge, Mass.>
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National Council of Applied Economic Research
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NetLibrary, Inc
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ECONIS (ZBW)
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Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
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2
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
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