Strategic marketing decisions and cost structure implications
David Walters and Con Korkofingas
| Year of publication: |
1997
|
|---|---|
| Authors: | Walters, David ; Korkofingas, Con |
| Institutions: | Macquarie University / Department of Economics (contributor) |
| Publisher: |
Sydney, NSW : Dep. of Economics, Macquarie Univ. |
| Subject: | Marktstruktur | Market structure | Marketingmanagement | Marketing management | Entscheidung | Decision | USA | United States | Strategisches Management | Strategic management | Theorie | Theory | Kostenmanagement | Cost management |
| Extent: | 28 S. : graph. Darst |
|---|---|
| Series: | Macquarie economics research papers. - Sydney, ISSN 1833-5020, ZDB-ID 2240179-9. - Vol. 97,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| ISBN: | 1-86408-284-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000957447