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~institution:"Macquarie University / Department of Economics"
~subject:"Marketing"
~subject:"SME"
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American Marketing Association
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NetLibrary, Inc
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Verlag Franz Vahlen
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Center of Market Oriented Product and Production Management
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Chartered Institute of Marketing
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Duncker & Humblot
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Fördergesellschaft Marketing an der Universität Augsburg
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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NWB Verlag
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Berliner Wissenschafts-Verlag
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MITP Verlags-GmbH & Co. KG
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Universität St. Gallen / Institut für Marketing
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Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000983872
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Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000989070
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