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~institution:"Market Research Society"
~institution:"Marketing Science Institute"
~subject:"Werbung"
~subject:"Werbungserfolg"
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Search: subject_exact:"Impact of advertising"
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Werbung
Werbungserfolg
Advertising
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Advertising effects
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Betriebswirtschaftliche Entscheidungen
1
Decision
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Entscheidung
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Dalbey, Homer M.
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Robinson, Patrick J.
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Wind, Yoram
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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European Advertising Academy
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IGI Global
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IP Deutschland GmbH <Köln>
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Peter Lang GmbH
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
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Erasmus Research Institute of Management
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Fördergesellschaft Marketing an der Universität Augsburg
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Herbert von Halem Verlag
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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ICORIA <12., 2013, Zagreb>
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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ICORIA <9, 2010, Madrid>
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Institute of Practioners in Advertising
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J. L. Kellogg Graduate School of Management
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Macquarie University / Department of Business
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NetLibrary, Inc
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New Mexico
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New Mexico State Highway Commission
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Nikkei Kōkoku Kenkyūsho <Tokio>
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Point-of-Purachse Advertising Institute
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Market Research Society (London). Publications
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Marketing Science Institute. Series of books
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ECONIS (ZBW)
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Advertising measurement and decision making
Robinson, Patrick J.
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1968
Persistent link: https://www.econbiz.de/10000670797
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Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
1963
Persistent link: https://www.econbiz.de/10000577610
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