Advertising measurement and decision making
Year of publication: |
[1968]
|
---|---|
Authors: | Robinson, Patrick J. |
Other Persons: | Dalbey, Homer M. (contributor) ; Gross, Irwin (contributor) ; Wind, Yoram (contributor) |
Institutions: | Marketing Science Institute (contributor) |
Publisher: |
Boston : Allyn & Bacon |
Subject: | Werbungserfolg | Betriebswirtschaftliche Entscheidungen | Vereinigte Staaten | Werbung | Advertising | Entscheidung | Decision | Werbewirkung | Advertising effects | Messung | Measurement |
-
Petersen, J. Andrew, (2015)
-
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro, (2010)
-
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone, (2023)
- More ...
-
Advertising Measurement and decision making
Dalbey, Homer M., (1968)
-
Industrial buying and creative marketing
Robinson, Patrick J., (1967)
-
Becknell, jr., James C., (1967)
- More ...