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~institution:"Media Management and Transformation Centre <Jönköping>"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Großbritannien"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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Brand image
Brand management
Großbritannien
Markenführung
Marketing theory
Marketingtheorie
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Media industries
1
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1
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Fallstudiensammlung
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Collection of articles of several authors
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Ots, Mart
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Media Management and Transformation Centre <Jönköping>
American Marketing Association
18
European Marketing Academy
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Erasmus Research Institute of Management
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Arbeitskreis Sportökonomie
1
Economic Research Council
1
European Advertising Academy
1
European Travel Commission
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Instytut Filologii Polskiej <Lublin>
1
International Association for the Study of Insurance Economics
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Logos Verlag Berlin
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Market Research Society
1
Marketing Science Institute, Cambridge, Mass.
1
National Bureau of Economic Research
1
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JIBS research reports / Jönköping International Business School
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ECONIS (ZBW)
1
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Media brands and branding
Ots, Mart
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2008
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