Media brands and branding
Mart Ots (ed.)
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Ots, Mart (contributor) |
| Institutions: | Media Management and Transformation Centre <Jönköping> (contributor) |
| Publisher: |
Jönköping : Jönköping International Business School |
| Subject: | Mediensektor | Media industries | Markenführung | Brand management | Marketingmanagement | Marketing management | Medienwirtschaft | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VI, 115 S. graph. Darst. |
|---|---|
| Series: | JIBS research reports / Jönköping International Business School. - Jönköping, ISSN 1403-0462, ZDB-ID 2447607-9. - Vol. 2008-1 |
| Conferences: | MMTC Workshop "Media Brands : their Management, Effects, and Social Implications" ; (Stockholm) : 2007.09.20-22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 91-89164-82-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012878483