//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Peter Lang GmbH"
~isPartOf:"PL Academic research"
~subject:"Experiment"
~subject:"Marketing management"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kommunikation"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Marketing management
Absatz
1
Automotive industry
1
Brand image
1
Deutschland
1
Germany
1
Kfz-Industrie
1
Luxury goods
1
Luxusgut
1
Luxusgüter
1
Markenimage
1
Markenpolitik
1
Marketingmanagement
1
Marketingstrategie
1
Preispolitik
1
Premium-Marke
1
Rabatt
1
Rebate
1
Sales
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
Working Paper
Thesis
1
Language
All
German
1
Author
All
Zöllner, Felix
1
Institution
All
Peter Lang GmbH
Published in...
All
PL Academic research
Strategisches Marketingmanagement
2
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Zöllner, Felix
-
2015
Persistent link: https://www.econbiz.de/10011281669
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->