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~institution:"Point-of-Purachse Advertising Institute"
~subject:"Online-Marketing"
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Point-of-Purachse Advertising Institute
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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American Marketing Association
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IGI Global
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Edward Elgar Publishing
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European Advertising Academy
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ICORIA <12., 2013, Zagreb>
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Advertising at the point of purchase
1957
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