Advertising at the point of purchase
Year of publication: |
1957
|
---|---|
Institutions: | Association of National Advertisers (contributor) ; Point-of-Purachse Advertising Institute (contributor) |
Publisher: |
New York [u.a.] : McGraw-Hill |
Subject: | Marktwerbung | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Ladengeschäft | Retail outlet | Theorie | Theory | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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