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~institution:"RWTH Aachen"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"USA"
~subject:"Zielgruppe"
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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