Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
vorgelegt von Stefan Claudio Scheuffelen
| Year of publication: |
[2017?]
|
|---|---|
| Authors: | Scheuffelen, Stefan C. |
| Institutions: | RWTH Aachen (degree granting) |
| Publisher: |
[Aachen] : Apprimus |
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Online-Marketing | Internet marketing | Electronic Commerce | Verbraucherverhalten | Segmentierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 171 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2017 |
| Notes: | Literaturverzeichnis: Seite 85-94 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639112