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~institution:"RWTH Aachen"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Produktentwicklung"
~subject:"Unternehmenserfolg"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Erfolgsfaktor
Konsumentenverhalten
Online-Marketing
Produktentwicklung
Unternehmenserfolg
Digitalisierung
12
Digitization
11
Consumer behaviour
9
Online retailing
9
Online-Handel
9
Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
5
Electronic Commerce
4
Germany
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Firm performance
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Information technology
3
Informationstechnik
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2
App <Programm>
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Beschwerdemanagement
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Betriebliche Wertschöpfung
2
Complaint management
2
Customer satisfaction
2
Customer service
2
Entrepreneurship
2
Internet marketing
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Kaufverhalten
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Kundenservice
2
Kundenzufriedenheit
2
New product development
2
Open Innovation
2
Open innovation
2
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Social Web
2
Social web
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Value creation
2
2014-2018
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Hochschulschrift
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Graue Literatur
6
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Thesis
4
Collection of articles written by one author
2
Sammlung
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Brettel, Malte
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Brune, Nicolas
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Deufel, Patrick
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Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Gavilanes Rivadeneira, José Manuel
1
Grage, Katrin
1
Hellemann, Niklas Jan
1
Husmann, Marco
1
Knein, Ernesto Leonhard
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Prasuhn, Jacqueline Isabelle
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
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RWTH Aachen
Springer Fachmedien Wiesbaden
149
National Bureau of Economic Research
94
IGI Global
45
Information Resources Management Association
27
Books on Demand GmbH <Norderstedt>
21
OECD
21
Haufe-Lexware GmbH & Co. KG
20
Springer-Verlag GmbH
16
Springer Gabler <Firma>
13
Edward Elgar Publishing
12
Verlag Dr. Kovač
12
American Marketing Association
11
Verlag Franz Vahlen
11
Universität Mannheim
10
Deutscher Dialogmarketing Verband
9
Friedrich-Schiller-Universität Jena
9
Wiley-VCH
9
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Nomos Verlagsgesellschaft
8
Organisation for Economic Co-operation and Development
8
Campus Verlag
7
MITP Verlags-GmbH & Co. KG
7
William Davidson Institute <Ann Arbor, Mich.>
7
International Telecommunications Society
6
Redline Verlag
6
Technische Universität Braunschweig
6
Walter de Gruyter GmbH & Co. KG
6
INSEAD
5
UVK Verlagsgesellschaft mbH
5
Universität Bremen
5
epubli GmbH
5
Erasmus Research Institute of Management
4
Goethe-Universität Frankfurt am Main
4
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
4
Kassel University Press GmbH
4
Murmann Publishers GmbH
4
NetLibrary, Inc
4
Peter Lang GmbH
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Edition Wissenschaft Apprimus
11
Apprimus Edition Wissenschaft
1
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ECONIS (ZBW)
14
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1
Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
-
2019
Persistent link: https://www.econbiz.de/10012231307
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2
On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
-
2021
Persistent link: https://www.econbiz.de/10012598496
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3
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
Saved in:
4
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
5
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
6
Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik
-
2020
Persistent link: https://www.econbiz.de/10012403850
Saved in:
7
Consumer payment method choice in e-commerce and its consequences on spending behavior
Deufel, Patrick
-
2020
Persistent link: https://www.econbiz.de/10012403852
Saved in:
8
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
9
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
-
2017
Persistent link: https://www.econbiz.de/10011705406
Saved in:
10
Toward a better understanding of intra-firm coopetition : a cross-cultural investigation of its determinants and performance implications
Knein, Ernesto Leonhard
-
2020
Persistent link: https://www.econbiz.de/10012403898
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