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~institution:"RWTH Aachen"
~subject:"Erfolgsfaktor"
~subject:"Online-Marketing"
~subject:"Produktentwicklung"
~subject:"Unternehmen"
~subject:"Unternehmenserfolg"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Erfolgsfaktor
Online-Marketing
Produktentwicklung
Unternehmen
Unternehmenserfolg
Digitalisierung
12
Digitization
11
Consumer behaviour
9
Konsumentenverhalten
9
Online retailing
9
Online-Handel
9
Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
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4
Germany
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App <Programm>
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Beschwerdemanagement
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Betriebliche Wertschöpfung
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Complaint management
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Customer satisfaction
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Customer service
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Entrepreneurship
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Internet marketing
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Kaufverhalten
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Kundenservice
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Kundenzufriedenheit
2
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Open Innovation
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Open innovation
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Social Web
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Social web
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Value creation
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2014-2018
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Beutel, Sebastian
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Brune, Nicolas
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Flatten, Tessa
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Garcia de Lomana, Gonzalo
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Gavilanes Rivadeneira, José Manuel
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Husmann, Marco
1
Knein, Ernesto Leonhard
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Moschko, Lukas
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Peuker, Victoria
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Prasuhn, Jacqueline Isabelle
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Scheuffelen, Stefan C.
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RWTH Aachen
Springer Fachmedien Wiesbaden
200
National Bureau of Economic Research
52
IGI Global
34
Haufe-Lexware GmbH & Co. KG
29
Springer-Verlag GmbH
26
Books on Demand GmbH <Norderstedt>
20
Verlag Dr. Kovač
20
Information Resources Management Association
19
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
17
Edward Elgar Publishing
16
OECD
16
Springer Gabler <Firma>
16
Verlag Franz Vahlen
15
Wiley-VCH
12
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Nomos Verlagsgesellschaft
9
Universität Mannheim
9
Campus Verlag
8
DECISION
8
Ecorys
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Redline Verlag
8
TNO
8
Walter de Gruyter GmbH & Co. KG
8
Erich-Schmidt-Verlag <Berlin>
7
Europäische Kommission / Generaldirektion Migration und Inneres
7
Friedrich-Schiller-Universität Jena
7
Kassel University Press GmbH
7
William Davidson Institute <Ann Arbor, Mich.>
7
Europäische Kommission
6
Murmann Publishers GmbH
6
UVK Verlagsgesellschaft mbH
6
Universität Bremen
6
De Gruyter Oldenbourg
5
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
5
Peter Lang GmbH
5
epubli GmbH
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ECONIS (ZBW)
10
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1
Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
-
2019
Persistent link: https://www.econbiz.de/10012231307
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2
Managing digital innovation in established industrial companies
Moschko, Lukas
-
2022
Persistent link: https://www.econbiz.de/10014288591
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3
Digital orientation : the influence of the management team in the digitalization of the company
Garcia de Lomana, Gonzalo
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2021
Persistent link: https://www.econbiz.de/10012598485
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4
On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
-
2021
Persistent link: https://www.econbiz.de/10012598496
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5
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
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6
The value of digitalization : an assessment of monetary and intangible value creation through a firm's digital orientation
Beutel, Sebastian
-
2020
Persistent link: https://www.econbiz.de/10012403831
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7
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
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8
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
9
Toward a better understanding of intra-firm coopetition : a cross-cultural investigation of its determinants and performance implications
Knein, Ernesto Leonhard
-
2020
Persistent link: https://www.econbiz.de/10012403898
Saved in:
10
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
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