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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Advances in advertising research"
~language:"eng"
~language:"nor"
~language:"und"
~source:"econis"
~subject:"Brand communication"
~subject:"Deutschland"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Wirkungsanalyse"
~subject:"World"
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
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ICORIA <16., 2017, Gent>
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2018
Persistent link: https://www.econbiz.de/10011917424
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