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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Research"
~language:"eng"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Soziale Software"
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Springer Fachmedien Wiesbaden
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Understanding social research networking sites
Soeldner, Jens-Henrik
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2021
Persistent link: https://www.econbiz.de/10012259980
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User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
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2020
Persistent link: https://www.econbiz.de/10012210631
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Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang
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2017
Persistent link: https://www.econbiz.de/10011542277
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