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~institution:"Springer Fachmedien Wiesbaden"
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~subject:"Brand management"
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Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
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Multisensory impact of sport events : a comparative effect analysis based on soccer games
Tham, Thorsten
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2016
Persistent link: https://www.econbiz.de/10011381933
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Markenführung
Schmidt, Holger J.
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2015
Persistent link: https://www.econbiz.de/10011301293
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