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~institution:"Springer Fachmedien Wiesbaden"
~person:"Simtion, Alexandra"
~person:"Wiedmann, Martin"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Messe <Wirtschaft>"
~subject:"United States"
~subject:"Verbraucherzufriedenheit"
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Verbraucherzufriedenheit
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Simtion, Alexandra
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Strategische Stakeholder-Ansprache : eine Fallstudie zur BtB-Kundenkommunikation auf Messen
Simtion, Alexandra
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2016
Persistent link: https://www.econbiz.de/10011460235
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Live Communication-Atmosphäre als Profilierungsfaktor : eine multimethodische Untersuchung der Wahrnehmung von Atmosphäre auf Publikumsmessen
Wiedmann, Martin
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2016
Persistent link: https://www.econbiz.de/10011504871
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